As part of its Fall 2016 collection, Columbia Sportswear is unveiling an assortment of new products that feature OutDRY technology, including this innovative snow jacket.
Previously, Columbia launched the OutDry Ex Diamond Shell as "a waterproof, breathable, sweat-wicking rain killer." Now, the new lineup will include a similar design with the OutDry Ex Diamond Snow Shell, which is better suited for a drop in temperatures. With colder weather and harsh conditions in mind, Columbia's designers crafted a design that features smart details like a ski pass pocket and a hood that can be used over top of a helmet, which is ideal for cycling in the fall and winter when the roads are still clear.
The 100% nylon design comes in a range of colors for both men and women.
What Makes This Trend Stand Out
- Outdry Technology
- Columbia Sportswear's use of OutDRY technology in their snow jackets presents an opportunity for other outdoor apparel companies to incorporate this waterproof and breathable fabric into their own designs.
- Smart Design Features
- The inclusion of smart design features in Columbia Sportswear's snow jackets, such as ski pass pockets and helmet-compatible hoods, opens up possibilities for innovation in the winter sports apparel industry.
- Versatile Winter Clothing
- The development of versatile winter clothing, like Columbia Sportswear's Diamond Snow Shell, that can be used for both cycling and skiing offers opportunities for cross-industry collaboration between outdoor sports and cycling apparel companies.
Sectors Adopting This
- Outdoor Apparel
- The outdoor apparel industry can capitalize on Columbia Sportswear's use of OutDRY technology and smart design features to create their own innovative snow jackets.
- Winter Sports Apparel
- Incorporating smart design features from Columbia Sportswear's snow jackets, such as ski pass pockets and helmet-compatible hoods, can help disrupt the winter sports apparel industry by offering more functional and practical options for consumers.
- Cycling Apparel
- Collaborating with outdoor sports apparel companies, like Columbia Sportswear, to develop versatile winter clothing that can be used for both cycling and skiing creates disruptive innovation opportunities in the cycling apparel industry.
