Looking to give its loyal consumers a new mode of expression, Jordan Brand has created 24 different sneaker emojis, including a number of digital symbols that reflect figures that have become closely associated with it.
One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the branded basketball shoes on its feet.
Also included is a chubby-faced cartoon that's meant to represent producer and Snapchat personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray high-tops in various colorways, all of which come adorned with large Swoosh logos on the sides.
Jordan Brand is Releasing Its Own Set of Digital Symbols for Sneakerheads
Riley von Niessen — November 3, 2016 — Fashion
References: nike & highsnobiety