Looking to give its loyal consumers a new mode of expression, Jordan Brand has created 24 different sneaker emojis, including a number of digital symbols that reflect figures that have become closely associated with it.
One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the branded basketball shoes on its feet.
Also included is a chubby-faced cartoon that's meant to represent producer and Snapchat personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray high-tops in various colorways, all of which come adorned with large Swoosh logos on the sides.
Why This Trend Is Growing
- Sneaker Emojis
- The creation of branded sneaker emojis presents an opportunity for sneaker brands to engage with their consumers in a fun and unique way.
- Personalized Digital Symbols
- The use of personalized digital symbols allows brands to build emotional connections with their target audience and enhance brand loyalty.
- Celebrity Collaboration Emojis
- Collaborating with celebrities to create emojis provides brands an innovative way to leverage their influence and expand their reach.
Industries Being Reshaped
- Footwear Industry
- Emojis specifically designed for sneakers open up opportunities for footwear brands to tap into the growing digital communication landscape and connect with sneaker enthusiasts.
- Marketing and Advertising Industry
- The introduction of branded emojis creates avenues for marketing and advertising professionals to develop creative campaigns that leverage these visual assets to engage and entertain consumers.
- Entertainment Industry
- The use of celebrity-inspired emojis offers a disruptive innovation opportunity for the entertainment industry to further monetize the influence and popularity of celebrities in the digital space.
