Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jordan Brand is Releasing Its Own Set of Digital Symbols for Sneakerheads

 - Nov 3, 2016
References: nike & highsnobiety
Looking to give its loyal consumers a new mode of expression, Jordan Brand has created 24 different sneaker emojis, including a number of digital symbols that reflect figures that have become closely associated with it.

One image that is used quite prominently in the collection is that of a goat, which dons the basketball legend's jersey number in red and even wears a set of four of the branded basketball shoes on its feet.

Also included is a chubby-faced cartoon that's meant to represent producer and Snapchat personality DJ Khaled. In addition to this, Jordan Brand's sneaker emojis portray high-tops in various colorways, all of which come adorned with large Swoosh logos on the sides.