The new Snapchat search feature makes the app more accessible to the demographics that are not as tech savvy as Millennials and their successors are known to be.
The search feature is straightforward and works to ensure that anyone is able to navigate the app in a way that is simple and quick. It allows users to search for their friends and gives them the option to start chats and discover stories from publishers. The app will also be offering an 'Our Story' selection that allows the company to curate users' snaps in whichever Live Story it wants.
The Snapchat search feature gives up some of the brand's privacy-related benefits, but the result is a compromise that makes the app accessible to a larger demographic.