The Snap Active earbuds, set to be unveiled at CES 2015, are designed for urban athletes who want to be able to enjoy music while working up a sweat, without having the actual earbuds distract them in any way.
Each and every feature of the Snap Active earbuds is designed to make life easier for active urbanites. When you're running in urban streets, you need to be aware of the traffic surrounding you -- these earbuds' special rubber ear tips enable you to retain awareness while still enjoying deep bass and an overall rich sound. The earbuds are equipped with front and rear vents specially tuned to provide rich sound while you're jogging or working out.
The Snap Active earbuds will be available at Coloud retailers worldwide on June 2 for $30.
Key Themes Behind This Trend
- Wireless Sport Earbuds
- The rise of wireless sport earbuds presents an opportunity for companies to develop innovative, lightweight and comfortable designs for active individuals.
- Awareness-enhancing Technology
- Developing earbuds with features that allow users to remain aware of their surroundings while still enjoying high-quality sound will meet the needs of urban athletes.
- Affordable Fitness Audio
- There is a growing demand for affordable audio solutions tailored specifically for fitness enthusiasts who want to enjoy music during their workouts without breaking the bank.
Where This Applies
- Sporting Goods
- Sporting goods companies can capitalize on the demand for wireless sport earbuds by creating innovative designs catering to the needs of active individuals.
- Consumer Electronics
- Consumer electronics companies have the opportunity to incorporate awareness-enhancing technology into their audio devices to appeal to urban athletes.
- Fitness Accessories
- The affordable fitness audio trend opens up opportunities for companies in the fitness accessories industry to provide cost-effective audio solutions for the growing base of fitness enthusiasts.
