There are dozens of recipes and products on the market for snack bites, but the majority of these are made with some of the top allergens. Wholly Wholesome sets itself apart by making its MetaBall snacks without dairy, soy, gluten and nuts. In place of these ingredients, Wholly Wholesome uses plant-based protein and whole grain oats in its bite-sized snacks.
The snacks are packaged in resealable bags that are ideal for portion control and on-the-go eating. MetaBall is available in a variety of flavors, including Apple Pie, Chocolate Brownie, Mixed Berry and Chocolate Cherry.
As well as specifically appealing to those who suffer from allergies, the clear labelling on these products will catch the eyes of health-conscious consumers, vegans and anyone else on the search for nutritious high-protein snacks.
Key Themes Behind This Trend
- Allergy-friendly Snacks
- Wholly Wholesome sets itself apart by focusing on making MetaBall snacks without dairy, soy, gluten and nuts and using plant-based protein and whole grain oats in its bite-sized snacks.
- Health-conscious Snacking
- The clear labeling on Wholly Wholesome's products will catch the eyes of health-conscious consumers, vegans and anyone else on the search for nutritious high-protein snacks.
- Nutrition-focused Convenience
- Wholly Wholesome's resealable packaging is ideal for portion control and on-the-go eating, making it possible to prioritize nutrition even in a time-constrained world.
Where This Applies
- Food & Beverage
- Wholly Wholesome falls within the food and beverage industry with its health-focused snack approach.
- Allergy-free Food
- As an allergy-free food company, there is a disruptive innovation opportunity in creating more diverse, convenient and tasty snacks without major allergens.
- Packaging
- Creating packaging that is ideal for portion control and on-the-go eating, while also being environmentally-friendly and visually appealing, presents a disruptive innovation opportunity.
