Quitplan.com is a free quit smoking support program. The program's web site states it has prolonged their members lives by 4,630 years and saved them $39,235,656. The company recently put up this billboard located on Interstate 94 near Rogers, Minnesota.
Implications - A company cannot solely rely on the traditional forms of advertising anymore as consumers have become almost immune to them. Conventional billboard ads need to be revised and revamped to include elements that will shock and draw attention like they used to. By adding additional props and designs to the rather ordinary stand, companies can increase the likelihood that people will remember their billboards in comparison to others.
More Stats +/-
Top 60 Luxury Trends in May
Top 100 Marketing Trends in May
Genderless Body Oils
Strategic Urban Greenways
Illusionary Desktop Speakers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Giant Billboard Gets Attention
- By: Alex CovertSep 7, 2007 Updated: Mar 31 2011