7-Eleven is making it possible to celebrate Oktoberfest on the go with its new Smokey Cheddar Sausage.
Created specifically to celebrate the annual German festival, 7-Eleven's new Smokey Cheddar Sausage is a delicious take on a savory Bavarian sausage. The new dish consists of a Johnsonville sausage that's been smoked naturally with hardwood chips, studded with real cheddar cheese, and then paired with a pillowy soft bun. Naturally, the sausage can be dressed with your choice of condiments, including mustard, fresh onions, melted nacho cheese, and more. Plus, members of the 7Rewards and Speedy Rewards programs can earn an exciting 200 bonus points when they purchase a Smokey Cheddar Sausage.
The new Smokey Cheddar Sausage can be found now at participating 7-Eleven, Speedway, and Stripes stores nationwide.
Image Credit: 7-Eleven
What Makes This Trend Stand Out
- On-the-go Seasonally Themed Food
- Opportunity to develop unique snacks or meals that cater to popular yearly holidays or events and can be easily consumed by those on-the-go
- Reward Programs for Specific Products
- An opportunity to incentivize consumers to try or purchase new products by implementing bonuses/points specifically for those products that can be redeemed for future purchases
- Flavor and Ethnic Fusion
- Opportunity to experiment with mixing various ethnic cuisine flavors together to create unique products such as a smokey cheddar sausage for Oktoberfest
Sectors Adopting This
- Convenience Stores
- Convenience stores have the opportunity to create unique snacks or meals that cater to popular yearly holidays or events and can be easily consumed by those on-the-go.
- Fast-food Restaurants
- Fast-food restaurants can incorporate seasonal menu items and reward programs for specific products to increase incentivize purchases and customer loyalty.
- Food and Beverage Manufacturers
- Food and beverage manufacturers have an opportunity to experiment with ethnic flavor fusions to create unique products that cater to various cultures and cuisines.
