The SMLWRLD 'Hell of the North' restaurant and bar is a modern french-style bistro that blends rustic and refined details into one cozy space. The restaurant's devilish name is inspired by the treacherous one-day cycling event Paris-Roubaix, which takes place primarily on cobblestone roads -- otherwise known as, Hell of the North.
It is not hard to spot this restaurant from a mile away, with its bright mustard door welcoming guests inwards. The interior is a mix of snug materials such as timber slats, exposed stone walls and dark blackened steel fixtures. The wooden crate booths provide just enough privacy for intimate dinners, but still remains airy and ideal people-watching.
The SMLWRLD Hell of the North bistro is the perfect mixture of linear architecture with organic pastoral materials.
Key Themes Behind This Trend
- Modern French-style Bistros
- Opportunity for creating modern, upscale French-style bistros that blend rustic and refined details for a cozy and inviting dining experience.
- Unique Restaurant Design
- Opportunity to design restaurants with distinctive features, such as bright and inviting exterior doors, mix of snug materials, and wooden crate booths, to create a memorable and aesthetic dining atmosphere.
- Linear Architecture with Organic Materials
- Opportunity to incorporate linear architectural elements with organic pastoral materials to create a harmonious and visually appealing restaurant space.
Where This Applies
- Hospitality
- Disruptive innovation opportunity for the hospitality industry to create unique restaurant concepts that provide a cozy and inviting dining experience.
- Interior Design
- Opportunity for interior designers to create restaurant spaces that feature distinctive elements and a harmonious blend of materials for an aesthetically pleasing ambiance.
- Restaurant Construction and Materials
- Opportunity for construction companies and material suppliers to offer innovative solutions that combine linear architectural design with organic pastoral materials for restaurant construction and interior finishes.
