SMiZE Cream is the newest creation from Tyra Banks and it's a decadent custard-style ice cream that's full of surprises. The new super-premium ice cream brand has a surprise at the bottom of every cup, a chunky cookie dough truffle covered in naturally covered sprinkles.
The frozen custard treat symbolizes the brand's support for going after goals and dreams and the tasty treat at the bottom of the cup represents a reward. The frozen treat is being introduced with signature flavors like Strawberry BirthYAY! Cake, The Best Vanilla I Ever Had and Chocolate Barbeque.
Alongside the launch of an ice cream shop in Los Angeles, the brand is introducing a special Creamz & Dreamz Box featuring SMiZE Cream's mascot, DJ Splitz, and augmented reality surprises.
Image Credit: Massimo Campana
What Makes This Trend Stand Out
- Super-premium Ice Cream
- The rise of super-premium custard-style ice cream with unique toppings creates opportunities for innovative dessert concepts.
- Surprise-inside Trend
- The surprise-inside trend in food including ice cream provides room for innovation in flavors and add-ins.
- Augmented Reality Packaging
- Brands can incorporate augmented reality in packaging to elevate consumer engagement and create personalized experiences.
Sectors Adopting This
- Ice Cream Industry
- Innovations in high-quality ice cream with unique inclusions can differentiate brands in a highly competitive market.
- Food Packaging Industry
- Brands can partner with packaging companies to incorporate augmented reality features for more personalized and interactive packaging.
- Celebrity-endorsed Products Industry
- Collaborating with celebrity-endorsed brands provides opportunities for co-branding and increasing product awareness.
