SMiZE Cream is the newest creation from Tyra Banks and it's a decadent custard-style ice cream that's full of surprises. The new super-premium ice cream brand has a surprise at the bottom of every cup, a chunky cookie dough truffle covered in naturally covered sprinkles.
The frozen custard treat symbolizes the brand's support for going after goals and dreams and the tasty treat at the bottom of the cup represents a reward. The frozen treat is being introduced with signature flavors like Strawberry BirthYAY! Cake, The Best Vanilla I Ever Had and Chocolate Barbeque.
Alongside the launch of an ice cream shop in Los Angeles, the brand is introducing a special Creamz & Dreamz Box featuring SMiZE Cream's mascot, DJ Splitz, and augmented reality surprises.
Image Credit: Massimo Campana