Smirnoff White Vodka is Beautifully Packaged Like an Icy Block

 - Jun 11, 2014
References: smirnoff & thedieline
Smirnoff White is a new vodka that is freeze-filtered at -6°C, offering an extremely smooth taste. Inspired by the theme of ice and the arctic, the Smirnoff vodka bottle is designed to be opaque and frosted white at the top and transition into a clear crystalline form at the bottom, mimicking the look of a pure arctic ice form, which makes the chilly-looking bottle a brilliant way to show off the product's story.

Instead of the iconic Smirnoff red coloring, the bottle adopts a simple but incredibly opulent white and gold color scheme. For true exclusivity, Smirnoff White will only be sold at duty-free shops around the world, as a way to reward adventurous travelers with a truly unique souvenir.