At first glance, the 'Kukulkan' art project looks like a bunch of slithering snakes hanging from the ceiling. The dangling mess was actually created by using old tires, steel and bronze.
Guatemalan artist Dario Escobar was inspired by the story of a red Quetzalcoatl, the mythical plumed serpent.
Check out the gallery to see more pictures of the intertwined, snake-looking tire art.
Implications - Mythology and fiction are full of evocative images that stir up the imagination; using such provocative and intriguing in advertising helps companies to connect with their customers. When your ultimate goal is to entertain and fascinate your viewers and prospective customers, drawing from rich cultural inspirations is a solid bet.
What's Driving This Trend
- Recycled Art
- The use of recycled materials in art pieces can provide an opportunity for environmentally conscious innovations to emerge in the art world.
- Mythological Inspirations
- Drawing from rich cultural inspirations can provide an opportunity for companies to connect with their customers and create captivating advertising.
- Tire Sculptures
- Exploring unconventional materials such as tires in sculpture can provide an opportunity for artistic innovations and sustainable design.
Who This Affects Most
- Art
- The trend of recycled art pieces and exploring unconventional materials in sculptures provides an opportunity for sustainable design and artistic innovations in the art industry.
- Advertising
- Using mythological inspirations in advertising can provide an opportunity for companies to captivate customers and create engaging content in the advertising industry.
- Environmental Conservation
- The trend of using recycled materials in art pieces and exploring sustainable design can provide an opportunity for innovations in environmental conservation and sustainability efforts across all industries.
