Elle Fanning, who is playing Sleeping Beauty, aka Princess Aurora, in Disney's upcoming 'Maleficent' film donned the Sleeping Beauty Pump during the film's promotional tour. She appropriately wore them with a Valentino dress to a 'Maleficent' photocall in Paris.
Made by Charlotte Olympia, the pumps feature Princess Aurora's face, they are pointy-toed and are a burnt-orange color. Charlotte Olympia is known for her whimsical footwear designs, but the designer literally stepped up her label's reputation with these Disney-inspired shoes. She is reeling in a whole new demographic of customers now from pre-teens to adult Disney-enthusiasts.
Unfortunately, it's reported that the cute shoes are currently sold out everywhere. Hopefully they get restocked in time for the film's premiere so die-hards can pick up a pair to wear to the theater.
Key Themes Behind This Trend
- Princess-inspired Footwear
- The popularity of Charlotte Olympia's Sleeping Beauty Pump highlights a growing trend of Disney-inspired footwear for both younger and older demographics.
- Whimsical Designer Collaborations
- The success of the Charlotte Olympia and Disney collaboration opens up opportunities for other designers to collaborate with popular entertainment brands, creating unique and playful products.
- Celebrity Endorsements in Fashion
- Elle Fanning's endorsement of the Sleeping Beauty Pump showcases the influence of celebrities in driving fashion trends and increasing brand awareness.
Where This Applies
- Fashion and Apparel
- The success of the Sleeping Beauty Pump demonstrates the potential for the fashion industry to tap into nostalgic and pop culture themes to attract new customers.
- Entertainment and Media
- The collaboration between Charlotte Olympia and Disney highlights the potential for entertainment and media companies to expand their brand reach through unique and fashionable collaborations.
- Retail and E-commerce
- The increased demand for the Sleeping Beauty Pump underscores the potential opportunities for retailers and e-commerce platforms to capitalize on popular culture trends and limited-edition collaborations.
