If you’re a Skype user, you know how cheap it is to make long distance calls. To drive the point home, Skype and The Viral Factory have teamed up on this live campaign: the Skype Phone Box Experiment.
The Skype Phone Box Experiment illustrates the company’s cheap international calling rates by supplanting a guy named Rob Cavazos in the middle of nowhere (but has a payphone nearby), and then encouraging people to call him via Skype. Cavazos has set up his camp for 10 days and will be taking calls day and night by any Skype user. Check out the campaign site and consider giving Cavazos a call!
What's Driving This Trend
- Live Calling Campaigns
- The increasing use of real-time interactions through digital platforms creates opportunities for brands to create innovative live calling campaigns.
- Cheap International Calling
- The demand for low-cost international calling opportunities promotes new technology solutions or services for telecommunication companies to develop competitive offers.
- Virtual Customer Engagement
- The growing need for interactive customer experiences in a digital space encourages businesses to adopt virtual customer engagement strategies such as live chat or live video interactions.
Who This Affects Most
- Telecommunications
- Telecommunication companies can leverage cutting-edge digital solutions to offer new and innovative services for low-cost international calling.
- Marketing and Advertising
- Marketing and advertising agencies can utilize real-time digital platforms to create immersive and engaging campaigns, and shift from traditional advertising methods.
- Customer Service
- Businesses in various industries can utilize digital tools such as live chat or live video interactions to create personalized customer experiences and increase customer engagement.
