How do you protect the prized possessions in your home? Do you wrap them up in bubble paper and hide them away in boxes? This is what the Skyguard Send4Help ads do to the living breathing valuables that also share you space.
The image is quite funny, as the Delineo advertising agency of Manchester has swathed five different people in layer upon layer of protective foam pieces and inflated sheets. The shielding bondage is secured over arms, legs and everything in the middle with long cuts of packing and duct tape.
Taking a comical approach to addressing a serious issue, the Skyguard Send4Help ads do a successful job of appealing to people in denial of life's everyday dangers. The company is actually promoting a personal emergency service that will aid your loved ones, should harm come their way.
What's Driving This Trend
- Protective Advertising
- Bubble-wrapped campaigns like the Skyguard Send4Help ads showcase the growing trend of using humor to address serious issues.
- Denial Appeal
- The Skyguard Send4Help ads tap into the trend of appealing to people's denial of everyday dangers in order to promote a personal emergency service.
- Humorous Safety
- Ads like Skyguard Send4Help demonstrate the trend of using humor to promote safety and protection.
Who This Affects Most
- Advertising
- The Skyguard Send4Help ads highlight the potential for innovative and humorous approaches in the advertising industry.
- Emergency Services
- The Skyguard Send4Help campaign presents an opportunity for disruptive innovations in the emergency services industry, particularly in personal safety solutions.
- Protective Packaging
- The bubble-wrapped concept in the Skyguard Send4Help ads opens up possibilities for disruptive innovation in the packaging industry, focusing on protective solutions for people and valuables.
