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Flatbed City Cars

The Skoda Yeti ETAPE is Designed for Extreme Urbanites

— June 6, 2012 — Autos
The Skoda Yeti ETAPE is a quirky concept car created by BT Design for the Leipzig AMI Show. The ETAPE is a unique twist on the Skoda Yeti, which in its normal form is a four-door crossover. The ETAPE hacks off two doors and adds a bed, with surprisingly awesome results.

The Skoda Yeti ETAPE has a new body kit, a redesigned interior and bigger wheels. As odd as this ride may look, it could actually appeal to a wide swath of consumers. Light trucks are slowly dying off in the states, leaving car buyers with limited options in terms of vehicles with beds. The Skoda Yeti ETAPE could appeal to weekend warriors who don't have the money, or the desire, to gas up a big truck. Skoda doesn't have a U.S. presence, so the chances of the Yeti ETAPE making it across the pond are slim to nil.
Trend Themes
1. Quirky Concept Cars - Designing unique twists on popular car models can attract a wide range of consumers.
2. Light Trucks Decline - As light trucks become less popular, there is an opportunity to offer alternative vehicles with beds.
3. Weekend Warrior Vehicles - Creating vehicles that cater to weekend warriors who need a compact yet practical option can fill a gap in the market.
Industry Implications
1. Automotive Design - Innovative body kits and interior designs can revolutionize the automotive industry.
2. Transportation - Developing unique transportation solutions for urbanites can transform the industry.
3. Automotive Retail - Introducing quirky concept cars like the Skoda Yeti ETAPE can generate new opportunities in the automotive retail sector.
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