The Skittles 'Walrus' ad is an incredibly bizarre promotion piece by the candy brand.
Featuring an attractive woman making out with a walrus, and subsequently being questioned by her roommate who suspects her walrus boyfriend of cheating, this gives new meaning to "outside of the box." Designed to promote the brand's new line of candies that have mismatched shells and flavors, the idea behind the ad is deceptive appearances, which plays out surprisingly well throughout the clip. Skittles has a reputation for quirky marketing schemes, and this commercial is certainly one that has viral potential.
Key Themes Behind This Trend
- Quirky Marketing Schemes
- Opportunity for brands to embrace unconventional and memorable campaigns to stand out in the market.
- Deceptive Appearances
- Brands can explore the idea of challenging traditional notions of appearance and surprise consumers.
- Viral Potential
- Brands can capitalize on creating content that has the potential to go viral and generate widespread attention.
Where This Applies
- Candy and Confectionery
- Opportunity for candy brands to infuse creativity and uniqueness into their marketing campaigns.
- Advertising and Marketing
- Opportunity for advertising agencies to develop engaging and unconventional strategies for their clients.
- Digital Content Creation
- Opportunity for content creators to produce captivating and shareable content for brands.
