New Jersey-based streetwear label Paterson introduces its 'Ski Paterson' collection for the Fall/Winter 2018 season. The brand draws a strong inspiration from an 80s ski bum style aesthetic with some sportswear references as well. The new seasonal collection boasts a colorful palette that adorns pieces, including hoodies, joggers, caps, and rugby jersey pullovers. The hues of the range include red, blue, white, beige, orange, and pink.
Some key pieces from the Ski Paterson collection includes the Glissade half-zip hoodie with shearling lining, the burgundy tracksuit with gold branding details. The reversible vest finished in a color-blocking design also stands out with its ski bunny image. The new Paterson Fall/Winter 2018 collection is now available for purchase online.
Key Themes Behind This Trend
- 80s-inspired Ski Apparel
- Paterson's Ski Paterson Collection Draws Inspiration from an 80s Ski Bum Style Aesthetic.
- Colorful Streetwear Collisions
- Paterson's Ski Paterson Collection merges streetwear and sportswear references with colorful palettes.
- Reimagining Sportswear Classics
- Paterson's Ski Collection introduces new takes on classic sportswear pieces like hoodies, joggers, and rugby jerseys.
Where This Applies
- Fashion Industry
- There is an opportunity for fashion brands to embrace retro styles by introducing vintage-inspired collections that have a modern twist.
- Athletic Wear Industry
- The Ski Paterson Collection showcases how athletic wear can be reimagined with premium design, materials, and unique branding details.
- Ski Apparel Industry
- The collection can influence ski apparel brands to experiment with colorful and vibrant palettes while also incorporating diverse aesthetics and designs.
