Rachel Markham recently started a social media campaign that aims to combat skewed perceptions about Africa. In the media, Africa is largely portrayed as a place of conflict, poverty and disease. These stereotypes are not only incorrect but also distort the international image of Africans as a whole.
Markham wanted to challenge these damaging stereotypes by featuring photography that displays the beauty, strength and ingenuity of people across the African continent. The campaign began on Twitter, where Markham encouraged users to post pictures of Africans and their experiences. Each photograph is tagged with the hashtag '#TheAfricaTheMediaNeverShowsYou.' The photos cover everything from street style in Ghana to solar farms in Rwanda.
The goal of the campaign is to re-frame how the international community thinks about Africa and to combat skewed perceptions about the lives of African people.