'Sketch Lab' is a three-day workshop in San Jose, Costa Rica that centers around the different uses sketching can provide.
The conference attempts to teach participants that sketching can be used as visual communication and a precursor to many design opportunities. The three-day event begins with a quick how-to-sketch tutorial before the organizers go into more detail.
Some other takeaways Sketch Lap include assessing the possible psychological effects a type of sketch may have. For example when brainstorming, we may feel like jotting down notes will not affect our colleagues. Sketch Lap however, teaches participants that few gestural lines with little detail encourages conversation. Tight, rigid sketching does the opposite and deters ideas from forming.
The main objective of Sketch lab is to teach participants how to "sketch to learn," or use sketching as means of gaining knowledge and uncovering new creative ideas.
Key Themes Behind This Trend
- Visual Communication Through Sketching
- Opportunity to disrupt traditional forms of communication by utilizing sketching as a visual medium.
- Sketching for Idea Generation
- Opportunity to disrupt traditional brainstorming methods by encouraging participants to use gestural sketching as a tool for generating ideas.
- Sketching for Learning and Knowledge
- Opportunity to disrupt traditional learning methods by incorporating sketching as a means to gain knowledge and uncover new creative ideas.
Where This Applies
- Creative Design and Advertising
- Potential for disruptive innovation in the creative design and advertising industry by incorporating sketching as a visual communication tool.
- Education and Training
- Opportunity to disrupt traditional learning methods in the education and training industry by integrating sketching as a means to enhance learning and idea generation.
- Technology and Software Development
- Opportunity to disrupt the technology and software development industry by creating innovative sketching tools and platforms that can aid in communication, brainstorming, and knowledge acquisition.
