Now I know the â€œSkate Or Dieâ€ crew is going to be loving this new hip form of boarding and it's called the 'Skatekeyboard.' This collaboration between Internet artists, street artists and skateboarders combines an actual skateboard with wheels and a bright neon keyboard. Creator Tobias Leingruber is showing his latest work at various shows and I bet it will get lots of attention. Check out the 'Skatekeyboard' above.
Implications - Consumers enjoy crafting objects out of existing products as a way to demonstrate their individuality. They feel that the experience of making their own objects is a distinctly unique occurrence from their peers'. Corporations may consider monetizing this experience by providing consumers some sort of outlet or venue to showcase their unique talents.