Collaborative Translucent Keyboards

Higround and PRIX Workshop Release a Vintage Gaming Keyboard

Higround and PRIX Workshop have partnered to craft a new mechanical keyboard that channels the aesthetics of vintage Playstation and Xbox consoles. The white transparent keyboard showcases Higround’s capabilities outside of graphic design, offering consumers a wider collection of offerings. The modifiable keyboard uses translucent keycaps that have numbers, symbols, and letters printed on them in a gray font, and includes Higround and PRIX cobranding on the space bar.

Higround’s list of previous collaborators includes names like Beats by Dre, StockX and Attack on Titan. With the keyboard’s release, PRIX founder Esther Ng hopes that more individuals will feel comfortable in the gaming space with the necessary tools to help them succeed. The Higround x PRIX Workshop keyboard will release on the Higround website on June 24.

Image Credit: Higround, PRIX Workshop

Vintage Gaming Keyboards
Opportunity for companies to collaborate and create mechanical keyboards inspired by retro gaming consoles.
Translucent Keycaps
Opportunity for companies to create customizable and modifiable keyboards with translucent keycaps.
Graphic Design Partnerships
Opportunity for graphic design companies to expand their collaborations and create unique products with other industries such as gaming.

Who This Affects Most

Gaming Industry
Opportunity for gaming companies to collaborate with design firms to create unique and aesthetically-pleasing accessories for gamers.
Mechanical Keyboard Industry
Opportunity for mechanical keyboard companies to create new products that combine retro aesthetics with modern technology.
Collaborative Industries
Opportunity for various industries such as graphic design, gaming, and technology to come together and create unique products that appeal to a wider audience.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 43%
Freshness 13%