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Floating Skate Ramps

This Skate Ramp Is Making a Big Splash in Sunny California

— March 15, 2014 — Marketing
Professional skater Bob Burnquist has skated on every kind of surface conceivable, but he's outdone even himself by enjoying a leisurely skate on a floating skate ramp in the middle of Lake Tahoe in California.

The project came about when the California tourism authorities asked Burnquist to dream big and try something new for a tourism promotion video for the region. So Burnquist and his team decided to combine two of California's best-known features -- water and skateboarding -- and create a floating skate ramp.

The 7,300 pound ramp took 300 man hours to build, and is held together by 1,250 screws. Given that this is the first floating skate ramp ever built, the designers had to make sure it would float stably and not rock too much.

The ramp worked perfectly well, and Burnquist looked to be having the time of his life skating on a ramp in the middle of the spectacular sparkling waters of Lake Tahoe.
Trend Themes
1. Floating Skate Ramps - An opportunity for skateboarding gear companies to develop products specifically for use on water.
2. Tourism Promotions - Destination marketing companies can consider more unconventional methods for promoting unique experiences in their locations.
3. Extreme Sports Mashups - There is potential for extreme sports companies to combine multiple disciplines for innovative experiences.
Industry Implications
1. Skateboarding Gear - Skateboarding companies can develop new gear for floating ramps.
2. Destination Marketing - Destination marketing companies can consider using unique experiences as a marketing strategy.
3. Extreme Sports - Companies can explore partnerships between different extreme sports to create hybrid experiences.
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