The French fashion brand 'Saint Laurent' recently unveiled its new skate and surfboard collection. The entire line is inspired by the free-spirited decade of the 1970s. There is also a fusion of additional inspiration, which sprouted from the beaches of California.
There are various patterns and graphic designs incorporated into the collection, which includes tie-dye, animal prints and typographic overlays. The colorways and textual additions are all influenced by the sunny beaches and upbeat vibes of a California summer.
The collection of skate and surfboards is titled ‘Surf Sounds’ and will be added to the fashion brand’s line of Spring and Summer attire, to be released in 2016. The limited-edition series will only contain 300 skateboards and a mere 80 surfboards. The collection will be available only at Saint Laurent retail stores or online.
What's Driving This Trend
- Retro-inspired Sports Equipment
- Opportunity to create more retro-inspired equipment for various sports such as skateboarding and surfing.
- Limited Edition Collections
- Opportunity to create limited-edition collections to drive brand exclusivity and consumer demand.
- Fashion-related Sports Equipment
- Opportunity to merge fashion and sports industries by designing sports equipment with fashion flair.
Who This Affects Most
- Fashion
- Saint Laurent showcases the intersection of fashion and sports equipment.
- Sports
- Opportunity to leverage retro-inspired trends in skateboarding and surfing to create new products.
- E-commerce
- The collection will only be available at Saint Laurent retail stores and online, showcasing the importance of e-commerce in the fashion industry.
