The SizeMob tool for smartphones will simplify gift giving this holiday season. The downloadable application allows users to share their sizes and apparel preferences with friends and family, getting around the issue of whether to buy loved ones pieces in small, medium or large dimensions.
SizeMob works with a 'trunking' concept. Visitors fill their virtual trunks with clothing items from online stores. Personally curated wish lists are developed over time, making it simple to buy the apparel come Christmas or New Years.
These customized trunks are further detailed with pictures and a questionnaire. When taken altogether, the system accommodates an individualized approach to fashion and style preferences. On a more practical level, it also eliminates purchases that may be unwanted or disfavored on the receiving end.
Why This Trend Is Growing
- Virtual Fitting Rooms
- Opportunity to develop virtual fitting room technology that helps users try on clothes virtually before making a purchase.
- Mobile Size Sharing
- Opportunity to create mobile applications that allow users to easily share their clothing sizes and preferences with friends and family.
- Curated Wish Lists
- Opportunity to build platforms that enable users to create and share personalized wish lists for clothing items from multiple online stores.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity for fashion retailers to integrate virtual fitting room technology into their online shopping experience.
- Mobile App Development
- Opportunity for mobile app developers to create intuitive and user-friendly apps for sharing clothing sizes and preferences.
- E-commerce Platforms
- Disruptive innovation opportunity for e-commerce platforms to incorporate curated wish list features, enhancing the online shopping experience.
