The SizeMob tool for smartphones will simplify gift giving this holiday season. The downloadable application allows users to share their sizes and apparel preferences with friends and family, getting around the issue of whether to buy loved ones pieces in small, medium or large dimensions.
SizeMob works with a 'trunking' concept. Visitors fill their virtual trunks with clothing items from online stores. Personally curated wish lists are developed over time, making it simple to buy the apparel come Christmas or New Years.
These customized trunks are further detailed with pictures and a questionnaire. When taken altogether, the system accommodates an individualized approach to fashion and style preferences. On a more practical level, it also eliminates purchases that may be unwanted or disfavored on the receiving end.