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Experimental Workshop Editorials

The Siri Tollerod Exhibition Shoot Explores Leather Production

— March 13, 2012 — Fashion
At first, the Siri Tollerod Exhibition editorial appears to be an eerie, avant-garde photo shoot that has no real theme aside from the occasional prop motif and neutral fashion palette. It is, however, much more than that. It offers an artistic take on the production of leather. Appropriately, the Siri Tollerod Exhibition editorial is part of the magazine's Leather issue.

Lensed by photography duo Suzie Q and Leo Siboni, the Siri Tollerod Exhibition editorial alternates between abstract still life images and strange shots of the Norwegian model. Although the shoot is supposed to take place in a leather workshop, the process is captured very ambiguously. On the other hand, the deconstructed silhouettes styled by Lotta Volkova grip the reader's attention enough to avoid any unnecessary confusion.
Trend Themes
1. Artistic Leather Production - There is an opportunity for disruptive innovation in the fashion industry by exploring new and creative ways to present common materials like leather.
2. Ambiguous Production Processes - Industries can consider experimenting with more ambiguous and abstract visual storytelling to offer a unique perspective on production processes.
3. Deconstructed Silhouettes - There is an opportunity for fashion designers to incorporate more deconstructed silhouettes into their collections that can provide a level of intrigue and engagement that traditional clothing designs don't always provide.
Industry Implications
1. Fashion - Fashion designers and brands can explore new and interesting ways to present materials and production processes to make their clothing designs more elevated and interesting to consumers.
2. Fine Art Photography - Fine art photographers can consider experimenting with more ambiguous and abstract visual storytelling techniques to present production processes in a unique and artistic manner.
3. Leather Production - Leather production companies can look for new ways to showcase their materials, possibly by partnering with fashion designers or artists to present the material in a new light and increase its desirability.
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