"For more than 70 years, Bob Evans Farms has been delivering farm-fresh goodness — delicious, quick-to-table farm-fresh foods that are sold in grocery stores all over the country." The brand is best known for its array of best-selling side dishes, including its Bob Evans Original Mashed Potatoes which are also available in a single serve format.
Sold in a pack of 2 single serve containers, the mashed potatoes are made with fresh potatoes and real milk and butter. They are also free of artificial colors or flavors.
Featuring a snack-sized format, these single serve mashed potatoes are perfect for snacking, are a portion-controlled option for those meal prepping, and are a quick side dish for those with limited time.
What's Driving This Trend
- Packaged Food Convenience
- Convenience is key in the food industry, creating single serve snack options like mashed potatoes that are easy for on-the-go lifestyles while still retaining farm-fresh quality.
- Healthy Snacking Innovation
- Mashed potatoes may not be considered a healthy food option, but by using fresh, whole ingredients and portion control in single serve containers, Bob Evans Farms has found a way to create a healthy snack innovation.
- Single Serve Packaging for Meal Prep
- Meal prepping has become a popular lifestyle for busy individuals, creating a market for single serve packaged foods like Bob Evans' mashed potato packs that offer portion control without excessive waste.
Who This Affects Most
- Convenience Food Industry
- Bob Evans' single serve mashed potato packs offer a disruptively convenient food option that could change the way consumers approach traditional home-style sides.
- Snack Industry
- By creating a snack-sized version of a classic side dish, Bob Evans Farms taps into a new sub-market within the snack industry, offering a healthier alternative for savory snack-lovers.
- Meal Prep Industry
- Single serve packaging has become a must-have for those meal prepping, and Bob Evans Farms' mashed potato packs offer an innovative alternative to typical grab-and-go meal options.
