'Simply Tea' is a subset of a popular UK tea shop but specializes in catering packages. The Simply Tea brand is sold exclusively in packs of 1,000 bags and is used for events like conferences, weddings and other various large-scale parties.
Most companies who specialize in bulk tea supplying would probably opt for minimal packaging design, perhaps just a name to denote the product in it. Simply Tea thought differently. The brand felt that even though they were considered a value option brand compared to others, packaging was still important.
The result is a simple and minimalist design that is inspired by the era of English tea clippers and old cloth tea sacks. The packaging is rounded off with simple typography to reflect the brand's product.