With a self-proclaimed motto of, "don't worry, travel happy...the easy way to find hotels you love," the 'simplehoney' Hotel Booker is entering the travel site arena. Though they may face fierce competition, simplehoney is offering personalized possibilites that no other site has yet to. The site was founded by Joyce Kim and Eric Nakagawa, who are also responsible for Soompi.com and ICanHasCheezeburger.
By using a simple quiz the user is given options to design their travel personality. Questions about their hotel style, the type of trip and hotel ratings star system. The site identifies the suitable hotel, without the hassle of searching relentlessly. Additionally, using peer reviews can prove unhelpful since they are easily fabricated by hotels they are endorsing.
simplehoney finds hotels that not only suit your personality but a place that fit all the traveller's needs. The site currently only offers their services in San Francisco and Hawaii, however, will be expanding. Currently the site is free, but the company will eventually begin charging a one-time $100 membership fee, that will give users special rates and other benefits.