Thomas Sabo's Disco Dog Collection

 - Nov 17, 2009   Updated: Jul 7 2011
References: thomassabo
German jewelry designer Thomas Sabo came up with a really great silver jewelry collection called Disco Dog, and he chose an extraordinary model -- a french bulldog!

Many of the designs are dog inspired, including a miniature version in Sterling silver of what seems to resemble the canine model itself! Some of the other designs in the Disco Dog collection include DJ turntables, bones and, of course, disco balls.

Implications - A business that is perceived as approachable and genuine will benefit in many ways and find itself in a much more advantageous position than others. A simple way for a business to portray itself as welcoming is through the use of objects that exude familiarity. Consumers will likely be drawn to businesses with which they are able to share a connection.