Sustainable luxury womenswear brand KES NYC commonly uses natural materials like linen and silk in its timeless collections, which inspired designer and founder Lia Kes to create sustainable facial coverings—like 100% organic cotton or mulberry silk face masks—in the brand's signature luxury fabrics. The sustainable face masks were initially created to support and honor the brand's community but the eco-friendly face coverings are now available to a much broader global audience.
The reusable face masks are available in a wide range of styles and colors, including neutral tones and vibrant colors made with organic dyes.
Now that people are seeing face masks becoming everyday accessories, many are opting for ultra-soft protective designs that help to reduce skin irritation.
Image Credit: Yossi Michaeli, KES NYC
Key Themes Behind This Trend
- Sustainable Face Masks
- The use of sustainable and eco-friendly materials in creating face masks.
- Luxury Fabric Face Masks
- Designing face masks using high-quality and luxury fabrics.
- Soft and Protective Face Masks
- The demand for face masks that are both soft and effective at reducing skin irritation.
Where This Applies
- Fashion Industry
- Creating sustainable and luxury face masks for fashion-conscious consumers.
- Textile Industry
- Development and use of organic and eco-friendly fabrics for face masks.
- Beauty Industry
- Innovating face mask technology to create designs that are both soft and protective.
