If you have ever wanted to cruise around the streets without regard from red lights, the SignalGuru app is just what you have been looking for. The app, which crowdsources its data, allows drivers to anticipate when red lights will be coming up and adjust their speed accordingly.
The SignalGuru app has the potential to really catch on however, not simply because drivers will not be waiting around at red lights, but because it will save them money; the SignalGuru app anticipates that it can save drivers 20% of their fuel costs by not having their cars sitting idle at red lights.
Implications - Consumers are eager for technological solutions that can make their lives more efficient. The SignalGuru app removes the frustration of having to wait around at red lights while also saving drivers money. Companies should consider how they can remove some friction from the lives of consumers by leveraging technological innovation.