SIDES Coffee has been developed as a series of ready-to-drink (RTD) canned coffee products created through a collaboration between United Food Brands and the YouTube channel The Sidemen. The canned coffee products take aim at Gen Z consumer preferences and will debut in there varieties to start including Ice Cold Original, Sub Zero Vanilla and Gold Rush Caramel. The coffees are arriving as a Bestway exclusive in the UK for £2.25 each to the brand's Costcutter, Central Convenience, Best-one and Bargain Booze retail locations.
Head of Sales Manraaj Rai spoke on SIDES Coffee saying, "Convenience is where this category is won or lost. The exclusive PMP strategy with Bestway gives retailers confidence, gives shoppers clarity and allows us to drive volume at pace from day one.”
What's Driving This Trend
- Creator-led Beverages
- Influencer-backed drink launches merge entertainment audiences with retail product discovery, creating space for media brands to become fast-moving consumer goods competitors.
- Gen Z RTD Coffee
- Youth-oriented ready-to-drink coffee formats reflect demand for convenient, flavored caffeine products that align with on-the-go lifestyles and social-first branding.
- Exclusive Price-marked Packs
- Retail-exclusive PMP strategies provide clearer value signals for shoppers while helping convenience channels build urgency around new beverage launches.
Who This Affects Most
- Ready-to-drink Beverages
- Canned coffee innovation is expanding through flavor variety, creator partnerships and convenience-focused distribution models tailored to younger consumers.
- Convenience Retail
- Neighborhood retail networks are positioned as launchpads for trend-driven products that depend on accessibility, price clarity and rapid volume growth.
- Influencer Marketing
- Digital creator collaborations are evolving beyond promotion into product ownership models that convert loyal fan communities into consumer packaged goods demand.
