Lavazza and Müller have announced a partnership to help the coffee brand expand into the refrigerated ready-to-drink (RTD) category, while leveraging the high-quality dairy brand's expertise.
The drink range features a chilled format with four Italian-inspired beverages to choose from including Cappuccino, Cappuccino Tiramisù, Caramel Latte and Latte Macchiato. The drinks have a 220ml serving size and each make use of Müller dairy to achieve a rich, authentic taste and texture in every sip.
The Lavazza and Müller partnership for the new chilled coffees will be showcased at Wimbledon this season, and will see the beverages available for purchase at Sainsbury's ahead of a wider retail release in the months ahead. The products will help to strengthen the coffee brand's portfolio and also respond to the continued demand for RTD-style coffee beverages.
Why This Trend Is Growing
- Chilled Coffee Premiumization
- Refrigerated RTD coffee formats are elevating convenience with richer dairy textures, branded recipes, and café-style flavor cues that create space for premium grab-and-go beverages.
- Dairy-coffee Collaborations
- Partnerships between coffee brands and dairy specialists blend category credibility with formulation expertise, opening new white space for indulgent chilled drinks with stronger taste authenticity.
- Dessert-inspired RTD Flavors
- Italian dessert and café flavors such as Tiramisù and Caramel Latte are reshaping RTD coffee as a treat-based refreshment category with broader appeal beyond morning consumption.
Industries Being Reshaped
- Ready-to-drink Beverages
- The RTD beverage sector is expanding through chilled coffee products that combine portability, indulgence, and recognizable brand partnerships for mainstream retail growth.
- Dairy Products
- High-quality dairy inputs are becoming a differentiator in cold coffee innovation, giving dairy producers new relevance in premium convenience beverages.
- Grocery Retail
- Supermarket launches and staged retail rollouts are positioning chilled coffee as an impulse-friendly refrigerated category with strong potential for branded shelf differentiation.
