For National Cookie Day 2018 — which falls on December 4th, foodora and the SickKids Foundation partner up to bring change, cheer, and festivity to children who might not be healthy enough to spend the holidays at home this year. For the charitable activation, the popular food delivery service and the dedicated healthcare community platform tapped Le Gourmand cookies. Consumers will be able to order boxes of the treats from December 4th until the 14th. The delivery is free and individuals will be able to donate $10, $25 and $50 directly to the SickKids Foundation. The money will be used to bringing festive joy and comfort to children in hospitals and their families.
Photo Credits: AiLi L.
Why This Trend Is Growing
- Charitable Food Delivery
- There is an opportunity for food delivery companies to partner with charities to bring cheer to those unable to celebrate traditionally.
- Donation-based Purchasing
- Companies can offer customers the ability to donate directly to a charity during the purchasing process.
- Philanthropic Activations
- More activations can be held that partner with charitable organizations and services, specifically during the holiday season.
Industries Being Reshaped
- Food Delivery
- Food delivery companies can partner with charities, like the SickKids Foundation, to create goodwill and differentiate themselves from competitors.
- Ecommerce
- By allowing donation-based purchasing, eCommerce platforms can increase their social responsibility and positive impact on society.
- Healthcare
- Healthcare organizations can partner with food and delivery services to bring comfort and joy to those who may not have the opportunity to celebrate the holiday season at home.
