A little known band named Oi Va Voi made a very cool music video for one of their songs using an alternative process involving shredded paper.
According to Vimeo, the video for the song Everytime, “was made with shredding machine. Every third frame of the footage was printed, shredded and shot three times blended with adjacent frames by different stripes configuration.”
The video was made by Katarzyna Kijek and Przemysław Adamski.
Implications - Consumers are constantly looking for products that push the limits on creativity. Designs that strive for more than what is expected are appealing to those who want to stand out from the crowd. In order to speak to these customers, companies could focus on this.