The circular sequence of black and white blocks represents a url, any url you want, for example to your products website or a point of sale. The ShotCode reader understands this code and connects the end users mobile phone to your location in three clicks or less! Billions of ShotCodes can be created, enough for all your campaigns and them some!
Implications - Advertising has gone technological with the Internet, and now it's taken one step further with codes. QR codes and other codes similar to it were once used simply for tracking packages; however, now companies are using codes to their advantage through print ads that are interactive. This is the latest ground-breaking strategy in viral marketing that connects to consumers on a personal level.