Kestin introduces its new capsule for the Fall/Winter 2020 season entitled the Shore collection and it continues to blend functional silhouettes that feature workwear, sportswear, outerwear, and militaristic silhouettes. The seasonal range honors tradition and progresses with innovation, staying true to the brand's ethos.
The collection is made up of windbreakers, pants, overshirts, jackets, cords, fleece pieces, and a selection of merino wool headwear as well. The main element this season is to ensure that the designs are durable and last through the winter season while also preparing for the city environments with stylistic sensibilities as well. Some of the standout pieces in the Shore collection include the classic collarless fleece with three functional patch pockets and the Crieff windbreaker.
Image Credit: Kestin
Why This Trend Is Growing
- Resilient Seasonal Layered Apparel
- Opportunity for incorporating innovative and durable materials into seasonal wear to extend product lifespan.
- Functional Silhouette Fusion
- Opportunity for combining features and elements from workwear, sportswear, outerwear, and militaristic silhouettes into versatile apparel.
- Stylistic Sensibilities for City Environments
- Opportunity for creating fashion-forward designs that can withstand winter conditions while still being suitable for urban settings.
Industries Being Reshaped
- Apparel Manufacturing
- Opportunity for manufacturers to integrate innovative and durable materials as well as versatile design elements into seasonal wear collections.
- Fashion Retail
- Opportunity for retailers to offer collections that have both functional and stylistic appeal for customers seeking resilient seasonal wear.
- Outdoor Gear Retail
- Opportunity for outdoor retailers to expand their product offerings to include versatile and resilient seasonal wear for urban and suburban use.
