Shoe manufacturer, Onitsuka Tiger, has placed a shoe vending machine on Carnaby Street in London. They are selling their new red, blue and white Mexico 66s in six different sizes directly from an electronic vending machine. Kind of puts sales at the mercy of the weather, doesn't it?
Implications - Onitsuka Tiger wanted to create the shoe vending machine so that consumers would be able to experience a new and innovative way to purchase clothing. The brand's inspiration comes from Japan where they have vending machines that sell practically anything, including toilet paper and eggs. Onitsuka Tiger states that selling their "Tiger Feet" products in a vending machine is a first throughout the world.
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