Trend Hunter has featured numerous ad campaigns that showcase the vicious rush and craziness of sales. Sherway Gardens goes in the opposite direction to promote their new personal shopping services.
A stylish and hip looking young couple is shown lounging on a sofa and blowing gum bubbles with a slogan reading, â€œRelax, we'll make you look good.â€
The ad was photographed by Angus Rowe MacPherson for Extreme Group, Toronto, Canada.
Implications - The casual-cool advertisement was worked on the the creative director Shawn King, along with the associate creative director Matt Syberg-Olsen and the art directors JP Gravina and Brendan Sack. The group did a great job making the Extreme Group look like a classy and confident business.
Sherway Gardens Shows the Relaxed Side of Shopping
1. Personal Shopping Services - Opportunity to disrupt the traditional shopping experience by offering personalized and relaxed shopping services to customers.
2. Casual and Cool Advertising - Opportunity to break away from traditional sales-focused advertising and create campaigns that promote relaxation and a stress-free shopping experience.
3. Creative Director Role - Opportunity to leverage the role of creative directors in shaping the image and perception of a business through innovative advertising strategies.
1. Retail - Opportunity for retailers to differentiate themselves by offering personalized shopping experiences and promoting relaxation in their stores.
2. Advertising - Opportunity for advertising agencies to explore new approaches to campaigns that focus on promoting relaxation and a stress-free shopping experience.
3. Creative Design - Opportunity for creative design professionals to play a crucial role in shaping the image and perception of businesses through innovative and non-traditional advertising strategies.