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Urban Indian-Inspired Fashion

The Sheena Trivedi SS13 Collection is Shot Against NYC Backdrops

— May 29, 2013 — Fashion
The Sheena Trivedi SS13 lookbook may be shot against multiple backdrops of New York City, but it has an undeniable South Asian influence. This is derived from the cultural influence of the designer's Indian-born mother. Through her identification of self, she combined both cultures into a fashion line that is at once exotic and urban.

From the vibrant colors and ornate patterns to the sari-like cuts and edgy leather touches, the Sheena Trivedi SS13 collection is full of must-have pieces for the summer and fall seasons. The looks may be easily discernible as Indian-inspired, but the designer took no chances. She had the models eyes rimmed with kohl and bindis placed on their foreheads for more reference.
Trend Themes
1. South Asian-influenced Fashion - There is an opportunity for designers to explore and combine cultural influences to create unique fashion statements.
2. Cultural Fusion in Fashion - There is an opportunity to create new, original and diverse fashion pieces by combining different cultural influences.
3. Ethnic Styles for Urban Settings - There is an opportunity to explore Indian-inspired fashion and adapt it for an urban setting.
Industry Implications
1. Fashion Industry - Fashion designers can look into including culturally diverse pieces to create unique fashion statements.
2. Entertainment Industry - Film and television producers can explore incorporating cultural fashion styles in their productions.
3. Tourism Industry - Incorporating ethnic fashion in tourism campaigns can enhance cultural experiences and generate interest in foreign cultures.
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