The Sharp FanLab online hub is a new digital platform by Sharp, maker of televisions and solar panels, to understand and analyze the feelings and emotions of soccer fans around the world.
Developed by Work Club, the Sharp FanLab online hub is an initiative to gain more understanding of how football fans feel about soccer games and how confident they are about the teams they're cheering for. The platform can also create infographics that show the words different fans associate with their teams, says Popsop. Along with the digital platform, the campaign comprises a TV ad that will be seen by about 350 million Eurocup fans.
According to Paddy Griffith from Work Club, the Sharp FanLab campaign enables them to "get inside the head of football fans," which provides Sharp with a better picture of its customers.
What's Driving This Trend
- Emotion Analytics
- Companies can develop online hubs that analyze and understand the emotions and feelings of their consumers, to obtain a better understanding of their target market.
- Infographic Creation
- Digital platforms can be leveraged to create infographics that display the data gathered by online hubs, offering companies with an innovative way to share insights and information with their consumers.
- Sport Fan Research
- There is an opportunity for businesses to create digital platforms that analyze the feelings and emotions of sport fans, providing a deeper understanding of their audience base.
Who This Affects Most
- Market Research
- Online hubs like Sharp FanLab provides a new way for market researchers to obtain and analyze consumer data, especially in the context of niche markets, such as sports fans.
- Advertising
- Digital campaigns like Sharp's FanLab platform offer advertisers an opportunity to develop innovative strategies that resonate with their target audience's emotions and passions.
- Sport Marketing
- Sports teams and associations can develop online platforms that help them to collect and analyze data on their fan's emotions, providing insights that can be used to enhance fan engagement and amplify brand recognition.
