The Sharp FanLab online hub is a new digital platform by Sharp, maker of televisions and solar panels, to understand and analyze the feelings and emotions of soccer fans around the world.
Developed by Work Club, the Sharp FanLab online hub is an initiative to gain more understanding of how football fans feel about soccer games and how confident they are about the teams they're cheering for. The platform can also create infographics that show the words different fans associate with their teams, says Popsop. Along with the digital platform, the campaign comprises a TV ad that will be seen by about 350 million Eurocup fans.
According to Paddy Griffith from Work Club, the Sharp FanLab campaign enables them to "get inside the head of football fans," which provides Sharp with a better picture of its customers.