Gonkar Gyatso, a Tibetan working and living in London, is an artist to watch. His artwork is in display here in Venice for the 53rd Biennale, which runs until November 22, 2009.
Using ink, pencil, stickers, and treated paper, Gonkar Gyatso's work represents traditional visual motifs--such as the iconographic structure of thangka painting--in an apparently lighthearted vein using modern icons we are familiar with.
Implications - New takes on old tricks is a popular and growing movement in the consumer world. Examples of reinvention include artworks that reinterpret ancient iconic works, candies and other products that use widely-recognizable logos and give them personal flavour. The popularity of these products is limitless among consumers who can't help but identify with the sense of familiarity that they bring.
Key Themes Behind This Trend
- Reinvented Traditional Art
- Artists are reinterpreting traditional art forms with modern twists, appealing to consumers' sense of familiarity.
- Personalized Iconic Products
- Products that use recognizable logos and give them personal flavor are gaining popularity among consumers.
- New Takes on Old Tricks
- The movement of reinventing old tricks is growing in the consumer world, sparking interest and excitement among consumers.
Where This Applies
- Art and Design
- Artists in the art and design industry are finding innovative ways to modernize traditional art forms.
- Consumer Goods
- Consumer goods companies are creating personalized products by incorporating recognizable logos and adding unique elements.
- Marketing and Advertising
- Marketing and advertising professionals are exploring new methods to reinvent familiar concepts and attract consumer attention.
