Proving itself more than the average streetwear brand, Renowned LA's Shadows Collection brings unique styles that represent a deeper meaning.
Using contrasting hues and distinctive designs, the collection was created to show "The internal struggle between dreams and reality." Renowned LA's founder, John Dean, gives the consumer the chance to represent the elusive American Dream and the undeniable internal struggle that comes from facing dreams verses reality. By using a consistent wolf motif opposite a warm rising sun graphic -- the entire series ultimately illustrates a positive and bright outlook towards the future.
Modeled by Geron Mickinley, the Shadows Collection lookbook from Renowned LA manages to boast the exciting streetwear styles, while portraying the deeper meaning of finding the strength to overcome any obstacle in the path to success. The collection is available online and at select retailers now.
Image Credit: <a target="_blank" rel="nofollow" href="http://renowned.la/">Renowned LA </a>
Key Themes Behind This Trend
- Contrasting Hues
- There is an opportunity for graphic designers and fashion brands to experiment with contrasting hues in order to create visually striking designs.
- Symbolic Motifs
- Fashion brands can explore the use of symbolic motifs, like the wolf and rising sun, to convey deeper meanings and resonate with consumers on a deeper level.
- Embracing Struggle
- There is a potential for brands to create products or campaigns that encourage embracing the struggle and finding strength to overcome obstacles, appealing to consumers seeking motivation and inspiration.
Where This Applies
- Graphic Design
- Graphic design professionals can explore the use of contrasting hues to create visually impactful designs that evoke emotions and convey deeper meanings.
- Fashion
- The fashion industry can embrace the use of symbolic motifs in their designs to add depth and meaning to their products, offering consumers a unique and resonating experience.
- Motivational Products
- There is an opportunity for businesses to create motivational products or campaigns that encourage consumers to embrace struggles and empower them to overcome obstacles in pursuit of their dreams.
