Lightweight Packable Technical Designs

Stone Island's Latest Shadow Project Capsule Preps for SS21

Stone Island introduces its latest iteration of the Shadow Project capsule made specifically for the Spring/Summer 2021 season. The technical outerwear label prepares for the rising temperatures and goes towards a more lightweight route this time around.

Many of the features include functionality, ensuring elements like packability and transitional structures. The usual slip-on sneakers join the capsule along with the iconic zippered cardigan, the engineered knit pullover sweaters, and much more. There is also the application of GORE-TEX Paclite materials making up the twin zip shell and the bright red fishtail parka. This gives it a lightweight feel with maximum protection from the wind, paired together with the trim liner jacket incorporated with the Polartec Alpha for stretchy sensibilities.

Image Credit: Stone Island

Lightweight Technical Apparel
Opportunity to develop functional and packable apparel with innovative lightweight materials for warmer climates.
Transitional Structures
Opportunity to create garments that can adapt to varying weather conditions and provide maximum protection with minimal weight.
GORE-TEX Paclite
Opportunity to incorporate GORE-TEX Paclite technology into outdoor gear for increased protection and breathability.

Who This Affects Most

Outdoor Apparel
Opportunity for outdoor apparel companies to innovate their designs with lightweight and transitional structures.
Athletic Wear
Opportunity for athletic wear companies to create lightweight and functional gear for warmer weather.
Technical Outerwear
Opportunity for technical outerwear companies to incorporate new materials such as GORE-TEX Paclite to enhance the performance of their products.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 9%
Freshness 10%