Over martinis? Tired of bad house wine? Get excited because cocktails are making a comeback. After a long hiatus, mixed drinks are back in vogue.
While classic cocktails are always on the menu, many of Toronto's hottest bars and restaurants are mixing up new concoctions. Some savvy bartenders are infusing their own spirits behind the bar and using exotic juices to create signature drinks. It's a welcome change from the same old martini.
Implications - Cocktails are one of the most popularly consumer alcoholic beverages in the world, and this pattern of reviving them for a new generation allows people to relive the past. This pattern merges many popular groups to a large group of people that are nostalgic drinkers. Businesses can campaign for a shift in drinking patterns so that they can profit from cocktail beverages.