Making Food Sexy

Aphrodisiac Cookbooks

Given the way sex has wormed its way into almost every aspect of daily living, it should come as no surprise that new cookbooks seek to inject a little sex into the kitchen, too. New and naughty cookbooks include erotic photography, sensual recipes, and aphrodisiac advice for those who wish to spice up their lives.

Given that so many people have given up their own kitchens in favor of heat and serve meals or restaurant outings, aphrodisiac cooking may be just what dinnertime needs.

Aphrodisiac Cooking
A trend in cookbooks featuring recipes and advice on using aphrodisiac ingredients to spice up meals.
Sensual Cuisine
A trend in cookbooks featuring recipes and photography that focus on the sensual experience of cooking and eating.
Home Cooking Renaissance
A trend of more people returning to cooking at home, creating opportunities to market cookbooks that offer unique and exciting recipes.

Where This Applies

Publishing
Publishing companies can capitalize on the trend of erotic and aphrodisiac cookbooks by releasing their own books on the topic.
Food and Beverage
Food and beverage companies could create unique products focused on aphrodisiac ingredients, such as spices, chocolate, or exotic fruits.
Cookware and Serveware
Manufacturers of cookware and serveware could market products specifically designed for creating and serving sensual and aphrodisiac meals, such as elegant plates and utensils or unique cooking vessels.
SCORE
2.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 21%
Freshness 8%

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