The Internet Gods have blessed us once again, and this time with a supercut of Sex in the City brands.
YouTuber Pierre Buttin proved that he has too much time on his hands when he compiled nearly ten minutes of footage from the popular series, capturing every time a brand name was mentioned. The result is an overtly materialistic, surprisingly hilarious video containing a total of 324 brands mentioned 838 times. The beginning starts off a little slow, but the more you watch, the more ridiculous (and entertaining) it becomes. Especially the sequence when they keep repeating Dolce & Gabbana.
Of the brands mentioned, the top 10 most repeated were Vogue (36), Martini (34), Yankees (26), Knicks (25), New York Times (24), Manolo Blahnik (16), Dolce & Gabbana (15), Prada and POst-It (14), Chanel (13) and Gucci (12).
Why This Trend Is Growing
- Brand Integration in Entertainment
- There is a disruptive innovation opportunity in creating more seamless and organic brand integrations within popular TV shows and movies.
- Marketing Through User-generated Content
- Businesses can explore the potential of user-generated content to promote their brands, as seen in the compilation of brands in this Supercut video.
- Nostalgic Brand Affiliations
- Brands can leverage nostalgia by forming affiliations with popular TV shows and movies to tap into consumer sentiment and recall.
Industries Being Reshaped
- Entertainment
- The entertainment industry can identify opportunities to monetize and integrate brands more effectively within their content.
- Marketing and Advertising
- The marketing and advertising industry can explore innovative ways of utilizing user-generated content to drive brand awareness and engagement.
- Fashion and Luxury
- Fashion and luxury brands can collaborate with entertainment content creators to create mutually beneficial partnerships that resonate with nostalgic audiences.
