Factory-Integrated Urban Architecture

MVRDV is Set to Refurbish the 'Serp & Molot' in Moscow

MVRDV is set to rebuild the Serp & Molot located in Moscow, taking the previous factory construction of the place and adding to this historic section of the city. Instead of completely ripping down the building, the architecture firm is doing everything they can to preserve the existing structure and improve upon what's already there.

According to DesignBoom, "historical elements such as large chimneys and pipes are preserved and other structures are integrated into the new buildings. Large factory halls are replaced by urban blocks that follow the footprint of the old factory with additional green courtyards." This type of refurbishment should not only please current residences of the area, but also attract tourists and newcomers due to the building's historic elements. Hopefully the Serp & Molot area will become a trendy spot to visit in the future.

Photo Credits: designboom, mvrdv.nl

Preservation-based Architecture
The trend of preserving existing structures and improving upon them in urban architecture creates opportunities for sustainable development and historical preservation.
Factory-inspired Design
The integration of historical factory elements into modern architecture offers opportunities for unique and industrial-style building designs.
Urban Regeneration
The trend of repurposing and regenerating urban areas, such as old factories, presents opportunities for revitalization and community development.

Sectors Adopting This

Architecture and Design
The architecture and design industry can explore innovative ways of preserving and integrating historical elements into modern structures.
Urban Planning and Development
Urban planning and development professionals can utilize the trend of repurposing old factories to create sustainable and vibrant urban spaces.
Tourism and Hospitality
The tourism and hospitality industry can capitalize on the trend of preserving and refurbishing historic buildings to attract visitors and create unique experiences.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 16%
Freshness 8%

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