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Factory-Integrated Urban Architecture

MVRDV is Set to Refurbish the 'Serp & Molot' in Moscow

— April 28, 2014 — Art & Design
MVRDV is set to rebuild the Serp & Molot located in Moscow, taking the previous factory construction of the place and adding to this historic section of the city. Instead of completely ripping down the building, the architecture firm is doing everything they can to preserve the existing structure and improve upon what's already there.

According to DesignBoom, "historical elements such as large chimneys and pipes are preserved and other structures are integrated into the new buildings. Large factory halls are replaced by urban blocks that follow the footprint of the old factory with additional green courtyards." This type of refurbishment should not only please current residences of the area, but also attract tourists and newcomers due to the building's historic elements. Hopefully the Serp & Molot area will become a trendy spot to visit in the future.

Photo Credits: designboom, mvrdv.nl
Trend Themes
1. Preservation-based Architecture - The trend of preserving existing structures and improving upon them in urban architecture creates opportunities for sustainable development and historical preservation.
2. Factory-inspired Design - The integration of historical factory elements into modern architecture offers opportunities for unique and industrial-style building designs.
3. Urban Regeneration - The trend of repurposing and regenerating urban areas, such as old factories, presents opportunities for revitalization and community development.
Industry Implications
1. Architecture and Design - The architecture and design industry can explore innovative ways of preserving and integrating historical elements into modern structures.
2. Urban Planning and Development - Urban planning and development professionals can utilize the trend of repurposing old factories to create sustainable and vibrant urban spaces.
3. Tourism and Hospitality - The tourism and hospitality industry can capitalize on the trend of preserving and refurbishing historic buildings to attract visitors and create unique experiences.
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