Retro-Modern Summer Menswear

Sergi Pons Captures Dapper Contemporary Suits for GQ Germany

Fashion photographer Sergi Pons captures modern takes on dapper dandywear for the latest issue of GQ Germany.

Models Steve Gold, Adrian Bosch, Sean Harju and Andrea Preti wear laid-back menswear that includes double-breasted, rolled-up blazers, wide-legged trousers, cropped suit pants, vibrant paisley ties and a killer lilac suit with wingtips. That lilac suit is my favorite outfit of the lot; it's tailored perfectly and paired with a coordinating button-down shirt and polka-dotted tie.

A white suit also gets a modern reinterpretation for the GQ Germany editorial with an ultra-lightweight fabric and cropped hemline. It's styled with lace-up loafers, an unbuttoned suit shirt, a lemon-yellow V-neck vest and a sweet black-brimmed hat.

Not every look is for today's gentleman, however; one shot features a black suit accented with a floral scarf worn as a belt and a blue satchel.

Retro-modern Menswear
Opportunity for using modern cuts and fabrics in vintage-inspired menswear designs
Casual Suiting
Opportunity for creating relaxed and comfortable suits using softer tailoring and fabrics
Statement Colors and Accessories
Opportunity for incorporating bold colors and playful accessories to bring personality to traditional suits

Sectors Adopting This

Fashion
Can explore opportunities for blending classic and modern design elements in menswear collections
Retail
Can offer a wider variety of suit styles and colors to appeal to a more diverse customer base
Accessories
Can create unique and bold accessories to complement modernized menswear designs
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 89%
Activity 82%
Freshness 8%