Crest's new Gum and Sensitivity Toothpaste is designed to provide rapid relief and help people get back to enjoying their favorite foods and beverages without discomfort. The fast-acting formula addresses the fact that 80% of that sensitivity starts at the gum line and promises to provide relief in as few as three days.
According to Crest, "this new formula helps prevent sensitivity by wrapping your teeth in a shield of protection against hot and cold food and drink triggers like ice cream, coffee and ice water." The technology begins providing protection immediately, all the while supporting healthier gums.
From brushing the teeth too hard to grinding, there are a myriad of reasons that people experience tooth sensitivity—fortunately, there are simple ways to neutralize the triggers that cause discomfort in the mouth.